RENY®Studio work & create on the lands of the Gadigal and Wodi Wodi peoples of the Eora & Dharawal Nations. We thank them for caring for this land for over 40,000+ years. We recognise and pay our deepest respect to elders past, present and emerging. This always was and always will be Aboriginal land.
Style made simple
Mr Simple
Mr Simple is a clothing brand based in Byron Bay, Australia. It is known for its minimalist aesthetic and focus on creating high-quality, sustainable, and timeless fashion pieces. The brand is committed to environmental and social responsibility and is recognized for its focus on creating clothing that is not only stylish but also long-lasting. Mr Simple's product line includes a range of casual wear, including t-shirts, shirts, and pants, as well as accessories like hats and bags. The brand is popular among customers who value sustainability and a minimalist lifestyle.
How this project aligns with our Sustainability Development Goals.
Project Considerations
Problem/Challenge
Mr Simple’s online store was not effectively showcasing the brand’s products and values, leading to a decrease in sales and a limited reach. The brand was struggling to differentiate itself from its competitors and to effectively communicate its commitment to sustainability and social responsibility.
Our Approach
Our team worked closely with Mr Simple to understand its goals and vision for the brand. We conducted extensive research and analysis to identify opportunities for growth and to develop a comprehensive brand strategy.
We then redesigned the brand’s visual identity, including its logo and packaging, to better reflect its minimalist aesthetic and commitment to sustainability. We also redesigned the brand’s website and online store, using Shopify Plus, to improve the user experience and to better showcase the brand’s products and values.
Solution
The brand redesign and Shopify Plus store development have been a great success, with sales growing by over 175% in the first year. The improved user experience has helped to attract new customers and to increase customer loyalty, while the redesign of the visual identity has helped to differentiate Mr Simple from its competitors and to better communicate its values.
Results
Our team was able to help Mr Simple achieve its goals and grow its online sales through a comprehensive approach that included brand design, strategy, UX, and Shopify Plus store development. The improved online presence has helped the brand to reach new customers, increase customer loyalty, and differentiate itself from its competitors, while the redesign of the visual identity has helped to better communicate the brand’s commitment to sustainability and social responsibility. The success of this project demonstrates the power of a comprehensive approach to brand development and online presence.
Why this partnership matters.
At RENY®Studio, we are passionate about helping brands achieve their goals and grow their online presence through sustainable and innovative approaches. Our partnership with Mr Simple was important to us because it allowed us to use our expertise in branding, strategy, UX, and Shopify Plus store development to help the brand achieve its objectives and reach new heights. Through our comprehensive approach, we were able to improve Mr Simple's online presence, increase customer loyalty, and differentiate the brand from its competitors. Moreover, the redesign of the visual identity helped to better communicate the brand's commitment to sustainability and social responsibility, which is becoming increasingly important for consumers. The success of this project not only demonstrates the power of a comprehensive approach to brand development and online presence, but also the potential for businesses to make a positive impact on the environment and society through sustainable practices and values.