In Pieces for Suicide Prevention

In Pieces

We believe that design has the power to transcend aesthetics and touch lives in profound ways. In our journey as a purpose-led design agency, we've had the privilege of collaborating on projects that extend far beyond traditional design boundaries. One such remarkable partnership that encapsulates our commitment to purpose-driven design is with the In Pieces project.

"In Pieces – Stitching Together Hope Through Purposeful Design" is a case study that takes you into the heart of this inspiring initiative. It's a story of how design, creativity, and community come together to address a critical issue – suicide prevention.
For Patagonia’s charity, 1% for the Planet, we were tasked with crafting a design solution that brought its userbase and customers into the journey to solve real world problems, in a simple yet insightful way. For a brand that truly lives its values, our challenge was to create a digital experience that gave fans a voice.

Project Considerations


In Pieces, a fundraising initiative for suicide support charities, faced the challenging task of destigmatizing the way suicide is portrayed in society and changing the narrative around discussing suicide in public life. Suicide is a major issue in Australia, with it being the number one killer of Australians aged 18-44. The project aimed to raise funds for the Chumpy Pullin Foundation and build a supportive and connected community around this critical cause.

Our Approach

Our approach was to create a visually stunning and emotionally resonant website using WordPress, React.JS, and Raisley. We understood the need to convey the profound impact of suicide while offering hope through unity. We recognized the importance of storytelling in this project and aimed to create an online space that would inspire visitors to become a part of the In Pieces community.


We designed and developed a website that served as the central hub for the In Pieces campaign. The website featured a powerful visual representation of the project, showcasing the divided ‘Battle Royale’ artwork, which symbolized life’s struggles. Each of the 250 puzzle pieces was made available for purchase as a one-of-a-kind tattoo, combining art and a sense of unity. The site also provided information on the project’s goals, fundraising efforts, and future plans.


The In Pieces website became a focal point for the campaign, attracting individuals and supporters who resonated with the cause. It served as a platform for online engagement, fundraising, and storytelling. The project successfully raised funds for the Chumpy Pullin Foundation and built a community that was passionate about destigmatizing suicide. As the project expands globally, the website will continue to play a crucial role in connecting people and fostering awareness around this critical issue.

The In Pieces project has laid the foundation for a global movement, with plans to extend its reach to the USA, UK, and Japan in 2024. Through the website, the initiative will continue to share stories, document key moments, and inspire individuals to become a part of the solution in the fight against suicide.

Why this partnership matters.

Partnering with In Pieces aligns perfectly with our values and mission. It allows us to use our creative expertise to amplify a critical cause – suicide prevention – and contribute to destigmatizing an issue that affects countless lives. This partnership exemplifies our dedication to making a positive impact beyond the design realm, leveraging our skills to bring about meaningful change and create a more compassionate and connected world. It demonstrates that our commitment to purpose-led design extends far beyond the projects we undertake, reinforcing our position as a responsible and empathetic design agency within the B Corp community.

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