Flossim & Co is a sustainable and compostable sanitary pad brand created by Charlotte and Nicola, two great friends with a shared passion for the outdoors and a deep concern for the environment. Flossim & Co's mission is not only to create a sustainable and eco-friendly product but also to fight period poverty by donating to charities that provide essential menstrual products to those in need. When Flossim & Co approached us at RENY®Studio, they were in the early stages of developing their brand and needed help with designing the eCommerce website, creating brand assets, and developing a growth strategy.
How this project aligns with our Sustainability Development Goals.
To address Flossim & Co’s challenges, we developed a customized approach that focused on creating a strong brand identity, developing a user-friendly eCommerce website, creating brand assets that aligned with the brand’s values and mission, and developing a growth strategy to scale the business.
Using the insights from the discovery phase, we developed a comprehensive branding strategy that included creating a logo, color palette, typography, and brand guidelines. We also developed a brand voice and tone that aligned with Flossim & Co’s values and mission.
We designed and developed a user-friendly eCommerce website that showcased Flossim & Co’s sustainable and compostable sanitary pads. The website was built on Shopify, a leading eCommerce platform that offers a range of powerful tools and features. We customized the website to meet Flossim & Co’s specific needs and requirements, including a seamless checkout process and easy integration with their existing back-end systems.
We created brand assets that aligned with Flossim & Co’s values and mission, including product photography, packaging design, social media graphics, and marketing materials. We ensured that all assets were consistent with the brand identity and communicated the brand’s focus on sustainability and fighting period poverty.
We developed a comprehensive growth strategy that included paid advertising, social media marketing, email marketing, and influencer partnerships. We also developed a content strategy that focused on creating high-quality, engaging content that aligned with the brand’s values and mission.