We believe in the transformative power of purpose-led design and its ability to create lasting impact. Our collaboration with Blakey Johnston (& The Chumpy Pullin Foundation), an extraordinary surfer with a bold vision, exemplified our commitment to this philosophy. Together, we embarked on a remarkable journey to set a surfing world record while raising vital funds for youth mental health. This case study chronicles our inspiring work, highlighting the purpose, outcomes, and impact achieved through our partnership.
Design thinking is at the heart of our approach, a powerful methodology that drives our creative endeavours. For the Blakey Johnston Surfing World Record project, we applied design thinking principles to every aspect, ensuring a holistic and empathetic experience for all stakeholders. Our goal was to create visually stunning designs and functional websites and foster meaningful connections, raise awareness about youth mental health, and inspire positive change.
Event Marketing Strategy:
Our team meticulously developed an event marketing strategy that captured the essence of Blakey Johnston’s vision. Through compelling storytelling and captivating visuals, we aimed to create an emotional bond with our target audience. We wanted individuals to witness history in the making while also becoming catalysts for change. Our strategy aimed to inspire and empower, resonating deeply with people’s hearts and minds.
Central to the project was creating a robust fundraising platform to generate substantial support for youth mental health and the Chumpy Pullin Foundation. Leveraging our expertise in web development, we crafted a seamless digital experience using Webflow and Raisley. The platform featured intuitive navigation, visually engaging content, and streamlined donation mechanisms, enabling users to contribute effortlessly and make a tangible difference.
The Blakey Johnston Website:
A digital canvas was required to showcase Blakey Johnston’s journey, vision, and the transformative impact it could have on young individuals facing mental health challenges. Our design team poured their creativity into developing the Blakey Johnston website. Every element was thoughtfully crafted to inspire and evoke purpose, seamlessly integrating storytelling, striking visuals, and a user-friendly interface. The result was a compelling online presence that testified to the power of purpose-driven design.
To amplify the reach and influence of the event, our team channelled their creative energy into developing impactful marketing materials. Vibrant banners swayed in the wind, and flyers found their way into the hands of the curious and captivating printed materials adorned walls and noticeboards. Each design element echoed the project’s overarching purpose, compelling individuals to take notice, engage, and support the cause.
Outcomes and Impact:
The collaboration between RENY®Studio and Blakey Johnston yielded remarkable outcomes, surpassing all expectations. We raised over $455,000 through our joint efforts for youth mental health and the Chumpy Pullin Foundation. The project not only shattered records in the surfing world but also created a tidal wave of positive change, touching countless lives and raising crucial awareness about mental health challenges faced by the youth.
The Blakey Johnston Surfing World Record project is a testament to RENY®Studio’s unwavering commitment to purpose-led design. Through our inspired and creative work, we crafted an immersive experience that transcended the boundaries of surfing, empowering individuals to make a lasting impact on youth mental health. This case study showcases our dedication to leveraging the power of design thinking to create meaningful change through our Impact Projects.