Patagonia is a leading outdoor clothing and gear brand, known for its commitment to environmental and social responsibility. As part of its efforts to create a more sustainable future, Patagonia has pledged to donate 1% of its annual sales to support environmental causes through its 1% for the Planet program. The challenge was to identify the best climate issues to focus on, and to build online platforms to support the research and decision-making process.

Project Overview

Problem: Patagonia wanted to ensure that its 1% for the Planet contributions made the most impactful and meaningful difference in the fight against climate change. The brand faced challenges in researching and identifying the most pressing climate issues and determining the best ways to allocate its resources to make a difference.

Solution: Our team worked closely with Patagonia to understand their goals and vision for the 1% for the Planet program. We conducted in-depth research to identify the most pressing climate issues and to determine the best ways to allocate resources to make a difference.

We then designed and developed a series of online platforms to support the research and decision-making process. These platforms were designed to be user-friendly and accessible, making it easy for Patagonia to gather information about various climate initiatives and organizations. The platforms also provided tools for evaluating the impact and effectiveness of each initiative, allowing Patagonia to make informed decisions about its 1% for the Planet contributions.

Results: The online platforms have been a great success, helping Patagonia to identify the most pressing climate issues and to allocate its resources effectively. The platforms have allowed the brand to make a more meaningful and impactful difference in the fight against climate change and have helped to further establish Patagonia’s reputation as a leader in environmental and social responsibility.

Conclusion: Our team provided Patagonia with the tools and resources to effectively identify and allocate its 1% for the Planet contributions. The online platforms have made a significant impact and have helped Patagonia to make a more meaningful difference in the fight against climate change. The brand is now better equipped to achieve its goals and vision for the 1% for the Planet program and is making a positive impact on the world through its commitment to sustainability and social responsibility.