Mr Simple.


Since 2016, Reny worked and collaborated with Mr Simple, an organic menswear brand based in Byron Bay. Including brand strategy, strategic advisory, and user experience design, reflecting our shared commitment to innovation, sustainability, and customer-centricity.

The goal is to amplify Mr Simple’s unique ethos and position the brand as a leader in the organic menswear market. Through meticulous brand strategy sessions, we delved deep into Mr Simple’s values, vision, and target audience, crafting a cohesive brand narrative that resonates with conscious consumers seeking quality, style, and sustainability.

Reny’s Co-Founder sat on the advisory board for Mr Simple’s parent company, Sidelife, from 2017 to 2020. This immersive involvement allowed us to gain invaluable insights into the brand’s operations, challenges, and growth opportunities, enabling us to provide tailored solutions and recommendations that propelled Mr Simple forward.

One of the hallmarks of Mr Simple’s success is its unwavering commitment to clean, entrepreneurial evolution and sensible limited-release brand distribution. This ethos aligns seamlessly with Reny’s values, fostering a collaborative partnership grounded in mutual respect, trust, and shared objectives.


Brand Strategy
CX, UX & Interaction Design
Design Systems
Web Design
Frontend & Backend Web Dev
Art Direction