The Indigenous Marathon Foundation (IMF) is a charitable organization that supports Indigenous communities in Australia to help them develop healthy lifestyles through running. The foundation provides training programs and resources to help Indigenous Australians participate in marathons and other running events. The goal of the IMF is to promote physical activity and healthy living, while also promoting cultural pride and helping to build stronger communities. The organization also provides mentorship and leadership opportunities to Indigenous Australians, and works to promote greater understanding and reconciliation between Indigenous and non-Indigenous communities.

Expertise applied to this project

Front-end Development, Web Development, Brand Strategy & Design, Customer Experience (CX) Strategy & Design, Product Design & Build.

Business Sector

The Indigenous Marathon Foundation operates in the non-profit/charity sector.

Project Overview

As a purpose-led design agency, RENY® was part of the team that built the I-CAN web application to keep kids in marginalized communities active and moving. For the front-end development, the team utilized React.js, a popular JavaScript library for building user interfaces, to allow for efficient and dynamic updates to the user interface.

For the platform, the team utilized modern web development technologies such as HTML, CSS, and JavaScript, along with tools and frameworks such as Node.js and Express.js.

The team at RENY® consisted of experts in various fields, including:

  1. Brand Strategy, Design & Performance: RENY® was responsible for developing a clear brand identity and strategy for the application, including its design and user experience, focusing on performance and usability.
  2. CX Strategy, Design & Performance: RENY® worked with the team to develop a customer experience strategy and design for the application, focusing on making the user experience as smooth and enjoyable as possible.
  3. Product Design & Build: RENY® was responsible for the actual design and development of the application, including the creation of features and functionality, and the implementation of the overall design and user experience.
  4. Communications: RENY® worked with the team to create a communication strategy for the application, including how it would be marketed and how users would interact.
  5. Consumer Products: RENY® was part of the team that developed products and services aimed at consumers, such as the i-can web application, focusing on creating a great user experience and delivering value to the target audience.

Overall, it was an excellent experience for RENY® to be part of the team that built the I-CAN web application and contribute to developing a product that promotes healthy lifestyles and helps communities in need.

Project Outcome

The outcome of the I-CAN web application in terms of health benefits for kids in marginalized communities is likely to be positive. By providing a tool for kids to get active and move, the app aims to promote healthy lifestyles and encourage physical activity. Physical activity has numerous health benefits, including reducing the risk of chronic diseases, improving mental health, and increasing overall physical fitness.

In marginalized communities, where access to resources and opportunities for physical activity may be limited, the i-can web application provides a valuable tool to help improve the health and well-being of kids. By making physical activity accessible and enjoyable, the app has the potential to positively impact the lives of many children in these communities.

Additionally, by promoting healthy habits and encouraging physical activity at a young age, the app may also have long-term health benefits, helping kids to maintain a healthy lifestyle into adulthood.

In summary, the I-CAN web application has the potential to provide significant health benefits for kids in marginalized communities by promoting physical activity, improving health, and encouraging healthy habits.