Boody

Background

Reny redesigned Boody’s online presence by creating an intuitive user experience for mobile and desktop platforms. Built on Shopify Plus and designed in Figma, we re-imagined the site’s information architecture to streamline user flow and enhance the shopping experience.

Our design focused on creating a unique bundle experience focused on Boody’s eco-conscious customers. We invested heavily in early-stage research of Boody customer behaviours and screen usage patterns to develop a unique, clean and sensible user experience.

This project underscores our commitment to leveraging design for positive change.

Info

BX
Brand Strategy
UX
CX, UX & Interaction Design
DX
Design Systems
WD
Web Design
UI
UI Design
AP
Architecture Planning