Does Blogging Really Help SEO?
Yes, it does. That’s the simple answer. But having a blog isn’t in and of itself a ranking factor.
Blogging is good for SEO because it helps with a number of things that are important ranking factors. When you have a blog that’s updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a huge difference to how your overall website performs in the search engines.
There are many reasons why.
1. Blogging keeps your website fresh and current.
If you ever happen upon a website that you realise hasn’t been updated in years, you probably immediately lose some trust in the information you’re seeing. The company it represents could have gone out of business completely or the website could be providing information that’s been completely debunked or changed since that last update.
Google doesn’t want to deliver its searchers outdated information. Websites that are regularly updated signal to them that the website is alive and offering . It also gives the search engine algorithms more reason to index your website more often, keeping it more on their radar over time.
You’re probably not going to have reason to update your homepage frequently (and it wouldn’t necessarily be a good business move to do so), so a blog is a more practical tool for adding new content to your website on a regular basis.
2. A blog keeps people on your website for longer.
Google’s number one priority is providing the people performing searches with the information they’re looking for, so they’ll keep coming back to use Google again. If someone who does a search clicks on the first link, then finds it unhelpful and immediately leaves to go back to the search page – that tells Google that the first result wasn’t as helpful as they thought. On the other hand, when someone clicks on a result and stays on the website for a while, that signals to Google that this website is actually very helpful.
While Google hasn’t said outright that dwell time, or the time that people spend on your website once they land on it, is definitely a ranking factor, they’ve made other statements that make it clear it’s something they pay attention to and impart value to.
Someone who comes to your website from a blog post that shows up in the search results is going to have more reason to stick around for a while and read the whole thing than someone who lands on a page with less text or information.
And that becomes even more the case with longer, more comprehensive posts. SEO researchers have found that longform blog posts tend to perform better than shorter ones – the average first-page result on Google is nearly 2,000 words long.
3. A blog gives you opportunities for internal linking.
So much of SEO is about links and internal links are the easiest ones for you to get since you can create them for yourself. Failing to include internal links on your website that point users from one page on the site to another is one of the simplest SEO mistakes you can make.
While you can probably find some good internal linking possibilities on the main pages of your website, once you start publishing blog posts, the opportunities will really blossom. As you add more pages on various but related topics, you add more opportunities to naturally link those pages to each other.
Every time you do so, you can strategically use the anchor text to better tell Google what the page you’re linking to is about – strengthening its connection to your target keywords in how the algorithm sees it.
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This article is by Kristen Hicks from HostGator