One of the reasons Morgan loves the world of web design are the ever-changing patterns and trends that emerge every year. While designers and developers have more freedom than ever to find their personal visual style, there are some trends that seem to span industries, verticals, and businesses.
Sometimes these trends bring a sense of nostalgia, other times they get us thinking about the future.
Usually, they also just make us go, “Wow!”
No matter what kind of project you’re getting ready to tackle, Morgan collected a list of wonderful web design trends for 2019 to kickstart your inspiration. Not only are there some great examples, but a free email course to help you learn exactly how to master these trends!
The 2019 web design trends are:
- Single-page websites
- Sticky navigation elements
- Duotone images
- Intertwined typography
- Neon sign treatment
- Card layouts
- Glitch effects
You’ve likely seen this trend before, in a variety of formats. And that’s exactly why it’s still a popular web design trend – there are so many different applications. From long-scrolling sites with a story to tell to simplified, minimalist designs, single-page sites offer a lot of room for flexibility despite their small page count.
Plus, one-page websites have a natural tendency to feel extra engaging to users, because they only have to focus on one-action: scrolling. By eliminating complicated navigation options and simplifying your site, you can focus on the opportunity to engage your site visitors.
Every Last Drop is a great example of a site that excels in single-page storytelling. With only a single action to focus on (scrolling) it gives you the perfect opportunity to just sit back and read, which is exactly what they want you to do!
Sticky navigation elements
Next up on this list of web design trends is one that pairs perfectly with single-page sites: sticky navigation elements.
By “sticky,” Morgan is talking about things like navbars stuck to the top of the page, back-to-top buttons at the bottom of the screen, or floating sidebars of social icons. These accessible navigation elements increase the usability of your site and help your users get where they need to go, which is always a trend to recommend.
And like Morgan mentioned, this pairs well with single-page sites, particularly sticky back-to-top buttons. By combining these web design trends, you’re one step closer to creating beautiful sites with great user experience!
Duotone images have been popular for a few years now (remember the 2016 Spotify ads?), but they’re so easy to incorporate and fun to execute that they’re still worthy of making the list!
One reason duotone imagery remains a top web design trend is that it can be combined with so many other design styles. You could use it as a hover event to add an element of whimsy to your website. You can overlay the duotone on an image to make it match your brand colors. You might even use it as the feature image of your homepage, to make a bold first impression for site visitors. Holm Marcher & Co. is a great example of how duotone imagery can give a website such a beautiful aesthetic!
Neon sign treatment
Neon signs traditionally attract attention from their bright glow and brighter colours. While you might think it’s hard to incorporate something so vibrant in a digital design, neon sign treatments are blowing up campaigns everywhere. Why? It makes a perfect, stand-out call to action!
It’s all about creating that glowing, futuristic light that fills you with wonder while also reminding you of a small town bar. The perfect balance between old and new!
See the remaining 3 web trends HERE
This article is by Morgan Smith from Flywheel